June 24, 2009

AHEAD goes pink for cause

NEW BEDFORD, Mass., June 23, 2009 - AHEAD announced today that 70 percent of the field at the Nationwide Tour's Fort Smith Ark. Classic wore the AHEAD pink caps with the Tour's "Together, Anything's Possible" charity logo on the front. The caps were donated by AHEAD for the "Pink for the Links" program held on Friday, June 19. The players, caddies and fans were encouraged to wear pink during the second round to raise awareness for breast cancer and to support the Ozark Affiliate of Susan G. Komen For The Cure.

"We were very happy to support the Pink on the Links program on the Nationwide Tour last week," said Jeff Waller, national sales director. "The players, caddies and fans all showed tremendous support for the program and we look forward to continuing our support in the future."

The Fort Smith Classic is the only PGA Tour-sanctioned event held in Arkansas and the first Nationwide Tour event that has dedicated a day to the fight against breast cancer. The "Pink on the Links" program is a full day of education and activities on the course that will appeal to a wide range of women.

AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men's apparel line; AHEAD® Headgear, AHEAD® "Heavy Metal™" line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.

Contact:
Jackie Beck, AHEAD Public Relations, 860 304-3643, jackiebeck00@hotmail.com.