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NEWS

Divots Unveils New Spring Line

Divots Sportswear Co.: To unveils its 2013 spring collection of men's and women's golf apparel at the PGA Expo in Las Vegas, Nev., later this month. Divots' color palette for 2013 will have a pastel influence and feature apparel in orchid, citrus, periwinkle, rose and ice blue.

Trion:Z Promo Deemed A Success

Trion:Z by Colantotte: Reports that more than 500 participants took part in the company's Open Championship promotion that awarded 280 consumers who picked each round's lowest score.

Tommy Hilfiger's Bradley Wins In PGA Tune-Up

Tommy Hilfiger Golf: Tour staffer and reigning PGA champion Keegan Bradley won the WGC-Bridgestone Invitational.

Nike Golf's New Shoe Weathers Storm

Nike Golf: Introduces the Nike Lunar Bandon, a golf shoe built to withstand the wettest playing conditions.

Davis Joins Sunice Fold

Fletcher Leisure Group: Signs PGA Tour player Brian Davis to an endorsement agreement to wear Sunice golf apparel.

Ogio Apparel Collections Exceed 2012 Sales Goals

Ogio: Company's new spring and fall golf apparel collection has already exceeded its 2012 annual sales plan by 13 percent with five months left in the year.

Kenwool Moves To 19th Hole

Kentwool: To introduce the 19th Hole Collection - a line of dress socks for men and women - at the PGA Fall Expo, Aug. 20-22, in Las Vegas, Nev.

Ecco Names Hottman Technical Field Representative

Ecco: Hires Brandon Hottman as technical field representative to oversee the company's Comfort Tech Van, clinic and demo day programs.

By Janice Ferguson
GPA Style Editor

Sport Buddy hats have become a familiar fixture at the U.S. Open Merchandise Pavilion with June's appearance marking its 11th trip to the major.

The company does not have a big space like most of the other vendors - rather a small kiosk near an aisle that displays the women's canvas hats and has that all-important mirror for trying on the lids. Also, Melissa Gotfredson, company founder, CEO and president, is usually on hand to show how the flexible brim can be fashioned into a variety of styles and shapes.

The patented hats are manufactured in the United State with 100 percent cotton canvas. They are available in white, natural and black with a selection of interior print designs and more than 20 interchangeable sash colors that allow the hats to be adjusted for different uses. For majors, like the U.S. Open, the sashes sport the exclusive logo for each event to make it a keepsake souvenir - as well as a very functional fashion accessory.

"This is the only hat you will ever need," said Gotfredson in a press release. "Out on a boat, at the beach or in your red convertible; simply reach back and tighten the sash to keep Sport Buddy nice and snug."

Sport Buddy hats' flexible brim can be shaped into four styles - signature, round, ¾-bucket and full bucket. Additional features of the hat include:

• 11 ounce cotton canvas
• Water repellent
• Reversible cotton print
• Crushable
• Wind resistant (tighten square knot- back of sash)
• Washable (by hand)
• Breathable fabric
• Builds character with age
• Helps prevent over-exposure to sun's rays
• UPF 50+

Recently, Gotfredson launched a new fashion and style website, SunandColor.com, adding a chic affordable collection of brightly colored tunics, summer t-shirts and dresses, totes, scarves, flip flops and eyewear to the Sport Buddy hat collection.

The e-tail website also includes helpful articles, blogs, testimonials, FAQ, size chart, order tracking, wish list and gift certificates. There is even a how-to video titled, "25 Ways to Wear a Scarf in 4.5 Minutes."

Sport Buddy hats retail for $46 and come in sizes XS-XL. Additional sashes can be purchased for $8. www.SunandColor.com.

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