NEWS
Sligo Wear: Tour staffer Graham DeLaet will wear the company's new 2012 fall line at this week's RBC Canadian Open.
Sundog Eyewear: Tour staffer Louis Oosthuizen debuted his custom Bent Mela-Lens SA sunglasses at the Open Championship.
Cutter & Buck: Announces its re-emergence in the outerwear market for the first time in five years, offering three levels of selections in its spring 2013 collection.
AHEAD: To support Patriot Golf Day through its merchandise program of caps, polos and accessory gift packs. One addition to this year's program is that AHEAD has added a co-branding opportunity, which will combine both the club or course logo with either the Folds of Honor or Patriot Golf Day logos.
Energy Athletic Golf: Expands its performance apparel range to include short- and long-sleeve polos in an array of new colors, all of which feature the brand's proprietary IonX ionized energy fabric.
Ashworth Golf: Releases a new version of its Cardiff footwear featuring a lightweight woven-mesh upper, spikeless outsole and waterproof protection. The shoe will be available at retail Aug. 1.
PGA Expo: To hold a Fashion Designer Panel on Auf. 21, at 10 a.m. on the event's main stage in the Las Vegas Venetian Ballroom. The panel will be moderated by Golf Digest fashion director Marty Hackel and Win McMurry, Golf Channel reporter and resident fashion expert.
Cutter & Buck: Introduces its spring 2013 Mean's CB Collection, which is inspired by the Pacific Northwest.
Sunice: Signs Mike Carlson, a three-time World Long Drive Championship finalist and a member of the Long Drivers of America Tour, to an endorsement contract for the 2012 season.
U-S-A!
By Janice Ferguson
GPA Style Editor
The chants of "U-S-A, U-S-A" are only days away as the 2012 Olympic Summer Games begin in London. While golf will not join the Olympics until 2016, there is plenty of sports apparel that can be worn now to support America's red, white and blue quest for gold.
Ralph Lauren, outfitter of Team USA, offers plenty for all with its U.S. Olympic collections.
For men there is the RLX Drive 3L jacket ($395), which is available in classic navy. The sporty raglan-sleeved jacket wicks moisture away from the body and adds extra protection with water-resistant zipped closures to stay dry on the course or at an Olympic venues in case of showers. The contrasting red chest zipper adds to the patriotic look, while the front ventilating panel keeps air moving. The matching Drive moisture-wicking pant ($298) will guarantee all-day weather protection.
On warmer days, try Team USA's pique duofold short ($98) that is a high quality athletic-style short that is crafted in breathable cotton mesh with a signature patch in navy or white. Pair that with a custom fit, big pony polo ($145) in white, red or navy that is also adorned with sporty numerals, patches, city text and a flag at the back. All four pieces come in sizes S-XXL.
For women, the navy London legging ($125) takes you from the stadium to dinner with an elasticized waistband for easy pull-on styling. The tapered leg has an interior mesh key pocket and the cotton fabric is easy care and comfortable.
The versatile full-zip front Terry tunic hoodie ($165) is perfect to wear with the leggings and the smooth French terrycloth will be cozy in any situation. The attached drawstring hood has waffle-knit lining and the long silhouette provides plenty of coverage.
Underneath, the navy London racer back sports tank ($60) has a casual scoop neck and is made of soft cotton jersey. There is red trim round the neck and arms, and the front is embellished with 2012 Olympic embroidery.
The pieces come in XS-XL, but some sizes have sold out.
Kids and even babies can get into the spirit with adorable layette collections Olympic toddler flip-flops. Infant boys and girls have polos, long and short sleeve t-shirts, jackets, tank dresses and a girl's version of the tunic and leggings set to choose from.
Boy's sizes 2T-7 can have an official Team USA polo ($70) personalized with their own name on the back. Made from 100 percent cotton and machine washable, the two-button placket red, white or navy polo has a striped ribbed color, ribbed armholes and an uneven vented hem with a herringbone detail.
Also see the selection of Olympic pins, belts, duffle bags, opening ceremony berets, headbands and more of the 2012 U.S. Olympic Collection at www.ralphlauren.com.
Good Looks (The Open Championship)
By Janice Ferguson
GPA Style Editor
Adam Scott may have come up a little short at the chance to hoist the claret jug at the Open Championship, but he never disappoints with how fashionably good he looks on the links.
The Aquascutum sweaters Scott wore in rounds two and three scored particularly high on the fashion meter. Both sweaters - the solid grey quarter zip with signature plaid on the elbows and the grey with red and white argyle pattern - had an elongated stand up collar that when unzipped, slightly flops over at the tips for a very fashion-shoot look.
While not a huge fan of peppering golf attire with sponsor's logos, the Mercedes-Benz right chest embroidery on the sweaters wasn't too bad. The luxury automobile appointed Scott as its international golf brand ambassador in October.
The UK-based Aquascutum was founded in 1851, and became known for the introduction of waterproof wool. Fine craftsmanship, luxurious tailoring and attention to detail create the company's quintessential British point of view that is the pursuit of style is a way of life.
The company is frequently compared to its fellow British fashion house and mega brand Burberry, which happens to be Scott's former golf apparel sponsor.
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