NEWS
Leisure Society: Signs John Cook, a 19-time winner on the PGA and Champions tours, to an endorsement agreement to represent the company's new golf apparel collection.
Allen Edmonds Shoe Corp.: To introduce its new Clubhouse Collection of men's dress shoes at the PGA Merchandise Show Jan. 26-28 and at the Association of Golf Merchandisers Product Preview on Jan. 25.
Ogio: Signs Aaron Baddeley to an endorsement agreement to wear its golf polos, pants, belts and outerwear during the 2012 PGA Tour season.
Tommy Hilfiger Group: Signs PGA Championship winner Keegan Bradley to an endorsement agreement through 2014. Bradley will represent the brand by wearing select pieces from the men's golf collection.
Arnie: Signs PGA Tour player Ryan Moore to a multi-year endorsement agreement. As part of the agreement, Moore will exclusively wear Arnie, an apparel partnership between Arnold Palmer Enterprises and the co-founders of Quagmire Golf, during competition.
Trion:Z: To unveil a new bracelet that emulates the aesthetic lines and structure of the Magtitan Palette - Colantotte's Color Palette at the PGA Merchandise Show.
Sundog Eyewear: To introduce 12 new models, each featuring the brand's Mela-Lens technology, at the PGA Merchandise Show.
Loudmouth Golf: To showcase its spring 2012 collection, providing attendees and retailers with previews and pre-order opportunities. Loudmouth will also preview its fall 2012 line.
True Linkswear: To unveil its 2012 product line, which features one new style and updates on its current styles, along with additional color options.
Kikkor Golf: To host the inaugural Kikkor Golf Shots in the Dark Glowball Invitational on Jan. 27 at the Faldo Golf Institute in Orlando, Fla.
TipTeeToe: To introduce its wedge sole-designed golf shoe for women.
Sligo Wear: Signs Russell Knox of Scotland to an endorsement agreement that will have Knox wear the company's apparel during the 2012 PGA Tour season. Brian Gay and Canada's Graham DeLaet already represent the Canadian label on the PGA Tour.
Just 4 Golf Accessories: Launches its website, ShopJust4Golf.com. The launch also marks the debut of the company's new collection of accessories.
Will Leather Goods: To unveil its Copper Label Collection of belts, bags and small leather goods at the PGA Merchandise Show.
Tifosi Optics: Introduces the Jet, which features an open lens frame design that creates a rimless lens bottom for enhanced field of view and ultra-lightweight comfort.
The Antigua Group: Named the apparel provider for the second RR Donnelley LPGA Founders Cup. Antigua apparel and headwear will be used in all aspects of the tournament, March 15-18 in Phoenix, Ariz.
Cross Golf USA: To host a media/VIP reception in its PGA Merchandise Show booth on Friday, Jan. 27 to present its 2012 golf apparel collection.
Leisure Society: Will debut its spring 2012 sportswear collection at the PGA Merchandise Show. Leisure Society was founded by Travis Matthew Johnson, the former founder and creative director of Travis Mathew, and Shane Baum, designer for CFDA.
Bermuda Sands Apparel Co.: To launch its ladies Storm Cotton technology jacket at the PGA Merchandise Show.
Bermuda Sands Apparel Co.: Appoints John Walker as its apparel sales representative for Washington and Oregon.
Spirit Leatherworks: To debut its spring 2012 Nike Golf accessories at the PGA Merchandise Show.
Martin Dingman Leathergoods: Is hiring sale representatives for the following regions: Chicago / Midwest, northern California, Arizona / Las Vegas, New York / Mid-Atlantic, central Florida and southwest Florida.
Dingman: To expand its golf distribution and debut at the annual PGA Merchandise Show. Dingman will offer a broad selection of "pre-pack" product bundles with show-only pricing.
Pukka: Announces its participation in the annual PGA Merchandise Show and will introduce its 2012 theme, "Breaking the Rules of Customization," which allows buyers to create their own custom design.
FootJoy: Reports on Steve Stricker's win at the season-opening Hyundai Tournament of Champions in which the world No. 5 golfer wore the brand's DryJoys Tour golf shoes.
MadCapz: To introduce its spring line of women's golf caps and announces free shipping for PGA Merchandise Show attendees.
Hollas: Signs PGA Tour players Spencer Levin and DJ Trahan as brand ambassadors for the 2012 season.
2012 Preview (Part Two)
By Janice Ferguson
GPA Style Editor
Continuing on with what's new and unique for 2012, The Apparel Wire spotlights a number of other companies and what they are showcasing for the coming year.
• Greg Norman Collection's fashion sweaters are the standout of its fall 2012 assortment. Inspired by classic Scottish golf sweaters, the designs bring a modern adaptation of classic argyles with an updated retro feel and interesting patterns and placements. A mix of cardigans, sweater vests, v-necks and 1/4-zip sweaters are all knitted in the signature blend of pima cotton and soft Lenzing Modal yarn.
• Dunning Golf's fall 2012 collection features Interface Stretch Polos, constructed using proprietary Interface Wicking Technology. The technology features permanent moisture management and extreme breathability. The fall collection also includes a new assortment of golf-specific thermal and layering styles, as well as performance bottoms.
• Peter Millar's Halifax jacket for men is from the new Element4 line and is the perfect combination of function and style. Using signature-colored custom shock cord pulls and an ergonomic seam construction creates a windbreaker for golf that does not look like one.
• Peter Millar's standout piece for women is the Taylor, a wicking half-zip from the Element4 performance collection. From a fashion standpoint the Taylor offers a beautifully rouched neck, back pocket detail and contrast zipper taping. From a functionality standpoint, two-way wicking construction rapidly transfers moisture away from the skin.
• Pukka's Remix collection features four new looks for 2012. Each new look highlights a unique embellishment that only Pukka can execute in its low 48-piece minimum order, including 5-panel construction, cross-panel screen printing, specialty stitching, vertical embroidery, fabric combinations, washes and other trending custom appliqués.
• Birdy & Grace launches the Miracle Knit collection with the latest in bi-stretch knit fabrication, including a line of five pocket-boot-cut-jean-style pants. The item is designed to smooth out attributes of an active women's figure in a very flattering way. With compression capabilities, the Miracle jean will become a go-to bottom for fall 2012.
• Tommy Hilfiger's TH Tech polyester has characteristics that make it the ideal golf technical performance wear. A key to the performance is its ability to wick moisture and leave the wearer feeling comfortable and dry. TH Tech also has anti-microbial features with the anti-odor properties essential in a technical garment. Easy care is the ultimate payback - simply wash and dry.
• AUR's 2012 collections feature CarboCool fabric that blends polyester and bamboo charcoal. The benefits of this fabric include moisture wicking and fast drying for comfort, as well as anti-odor and UV protection for peace of mind. Carbonized bamboo is environmentally responsible, and offers the same benefits that a chemical finish would without the unnecessary harm to the environment.
• Antigua is expanding on its D2XL (Desert Dry Xtra-Lite) fabrics with newness in construction and a softer hand while maintaining focus on the drape of the fabric and how it correlates to the fit of the garment Add to that some simple but elegant style detailing in the way of pop color piping or contrast stitching and the finished garment appeals to a wide array of golfers.
• Cutter & Buck introduces its new Warm Yarn technology that will be available in its fall 2012 Men's CB collection. Lightweight double-faced fabric and hollow core fibers recycle body heat to create an insulating layer between the body and garment. The outer layer moves moisture away from the skin, helping to ensure comfort and function.
• Sligo's Preston pant, which will hit retail March 1, is a denim-inspired performance driven golf pant. Featuring a 90/10 polyester, spandex fabrication with Durable Water Repellent treatment, the pants have a hydrophobic layer that keeps the fabric light, dry and flexible. They will be available in black, white and fashion colors orange, yellow and reef blue.
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