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NEWS

Golfweek's Golfest Returns To The Villages March 4-5

Golfweek: Annual Golfest event series at The Villages on March 4-5 will include appearances by Hall of Famers Greg Norman and Nancy Lopez.

Seaview Golf Shop Named One Of America's 100 Best Golf Shops By Golf World

Seaview-A Dolce Resort: Golf shop recognized by Golf World on its 100 Best Golf Shops list. "It is essential to keep the shop vibrant while offering a fresh selection of products that cater to male and female golfers of all ages, sizes and abilities," said Stephen Havrilla, director of golf for Seaview.

Tifosi Optics Updates Best-Selling Slip Model

Tifosi Optics: Announces design improvements to its best-selling Slip model. "Among the technical changes for 2011, the Slip has an exclusive-to-Tifosi adjustable earpiece system," said co-founder Joe Earley.

Bermuda Sands Apparel Adds Gerken As Sales Representative

Bermuda Sands Apparel: Hires John Gerken as a sales representative who will cover the company's Illinois region.

Second Skin Drywick's Well-Received At PGA Show

Second Skin: Reports on the reception of its golf outerwear brand - including the popular Drywick line - after a three-absence at the PGA Merchandise Show. "Our Drywicks are a staple in more than 900 pro shops in Canada and we knew the combination of quality, technology and value would resonate with the U.S. market," said managing partner Don Nichols.

Etonic Kicks Off Season With Free Glove Promotion

Etonic: To give away a free glove with the purchase of a pair of Etonic golf shoes. The promotion runs through May 31.

VedaloHD Continues As Caddy For A Cure Eyewear Supplier

VedaloHD: Continues as exclusive eyewear supplier of Caddy For A Cure, a charitable organization that auctions off opportunities to caddie for professional players in PGA Tour practice rounds.

Dawgs Golf Introduces Dawgs Partners Program

Dawgs Golf: Introduces its new Dawgs Partners collegiate and scholastic fund-raising program. A high school, college or university that becomes a Dawgs Partner can raise funds for its programs through the online sale of Dawgs shoes, including footwear customized for the school.

Ecco Staffer Baddeley Wins Northern Trust Open In World Class GTX Footwear

Ecco: Staff player Aaron Baddeley wore its World Class GTX golf shoes en route to a two-shot victory at the Northern Trust Open. Fellow Ecco staffer Fred Couples tied for seventh.

Kentwool Adds Jacobsen Tour Staff Roster

Kentwool: Signs Peter Jacobsen, a two-time Champions Tour major winner, to an endorsement agreement. Jacobsen will wear the company's socks in competition.

By Janice Ferguson
GPA Style Editor

Perusing websites have become as much a part of our day as drinking a morning cup of coffee. News, shopping, and research - a plethora of information arrives faster than you can say 'non-fat latte'.

Companies are using their websites to not only inform and sell product, but to make us feel connected - a part of their community.

Following are a few of the many companies who have recently added some pretty cool features to their websites that promise to enhance our experience, and are worth sharing in case you haven't visited them yet.

Lija Style shows how to turn six apparel pieces, three tops and three bottoms, into 10 different outfits on its website. The collections are designed to create a number of combinations by mixing and matching the pieces. http://www.lijastyle.com/style-insights

The new Play Beautifully blog officially launches on March 1, and is a spot to share views about sports, fashion and healthy, active lifestyles. http://playbeautifully.lijastyle.com

There is also a new Interact section that features video, animation and other fun interactive media that enables us to learn more about Lija Style and its team. http://www.lijastyle.com/interact

Iconic Sport invites you to San Francisco - virtually, that is. The updated website has pictures from a photo shoot at beautiful Lake Merced Country Club.

Also be sure to check out the behind-the-scenes shots and videos from the photo shoot put to music and using fades. Hair, make-up, lights, camera, action - it's all there to give us a real sense of what it's like to be on a fashion runway, or in this case a fashion fairway. http://www.iconicsport.com/Iconic_HTML/about/behind_the_scenes.asp

Greg Norman Collection lets us get up close and personal with the spring 2011 collections for men and women. Like a virtual look book, you click on an image and up pops features such as fabric content, retail price, style number and color ways. Mouse over the image to zoom in and get a more detailed view.

Want to share or save the information and image? Easy enough by clicking one of the many options included in the box - Facebook, Twitter, print, email, MySpace - all there ready to share. http://www.shark.com/gregnormancollection

Pukka Headwear includes a You Tube tab on its website home page so you can instantly be transported to its own channel and view any of the recent video segments, like the very popular annual Pong Party at the PGA Merchandise Show in January.

The brief, cleverly produced segments are set to upbeat music and also include cap designing at the PGA Show, as well as the Create team at Demo Day where Pukka was the official cap, and where they quickly ran out of the sponsored hats that were given to attendees. http://www.youtube.com/user/pukkaheadwear.