Today's Highlights

• Show Stoppers 2009 (Part I)
• Fashion runway sprouts into a Fashion Gallery
• Trade show tips for non-dummies

NEWS

Creamer re-ups with Sundog

Sundog Eyewear extends its endorsement agreement with LPGA player Paula Creamer. Also, Creamer will introduce her Sundog Paula Creamer Collection at the PGA Merchandise Show on Friday, Jan. 30.

AHEAD expands sales staff

AHEAD announces the addition of four new sales reps - Linda Hunziker (Illinois and southern Wisconsin), Jimmy Senger (Arizona and Nevada), Tom Newton (Colorado and Utah), and Scott Scearse (Tennessee and southern Kentucky).

The vintage look

AHEAD will debut a new ornamentation technique at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla. The Vintage Label ornamentation has a nostalgic style and uses a new printing technique that features "at once" technology to negate any lead time.

Making the grade

Clarus Transphase Scientific Inc., maker of the Q-Link bracelet, announces it will premier the Q-Link Challenge - a brief, interactive, neurocognitive test that provides unique analysis of how Q-Link SRT-3 bracelets and pendants enhance mental and physical performance - at this week's PGA Merchandise Show in Orlando, Fla.

Sligo makes debut

Sligo Wear Inc., a Canadian-based apparel company, will make its first appearance at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

Cleveland gets into apparel sector

Cleveland Golf/Srixon will introduce its new Cleveland Classics sportswear collection at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

A girls perspective

Gimme Inc. will debut its new girls line of golf apparel at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

Swing to clothe Ketal One Cup teams

Swing by bette & court announces that it will continue to provide team uniforms for the annual LPGA Teaching and Club Professional's Ketel One Cup, which is set for the fall.

Sundog creates new line

Sundog Eyewear creates the Sundog Mela-Lens utilizing Melanin Lens technology. The new line is infused with a synthetic melanin that absorbs light seamlessly over a broad range, providing 98 percent blue light filtration and 100 percent UVA/B protection.

ZR builds on its history

Zero Restriction launches its fall men's and women's 2009 collections, which builds on the company's innovations from more than 17 years in golf outerwear.

BRIEFLY

PGA Merchandise Show
Ian Poulter Design will launch its spring/summer collection that features a new range of tartans, limited edition pieces and the introduction of tailored shorts. ... Footwear manufacturer Geox will launch its first collection of golf shoes. The new Geox line is expected to enhance the shoe's comfort and functionality - a waterproof sole and total breathability.

FEATURE

Show Stoppers 2009 (Part I)

Editor's note: Show Stoppers Part II, which will look at the hits and misses from the Fashion Gallery at the PGA Merchandise Show, will be published Wednesday, Feb. 4.

By Janice Ferguson
GPA Writer

With more than 200 golf apparel, footwear and accessory companies exhibiting product at the PGA Merchandise Show in Orlando, Fla., Jan. 29-31, there is a lot to see. The Apparel Wire found several standouts that should be added to your Show planner.

APPAREL

Greg Norman Collection - Women's black packable shirred jacket has a little more "edge" as it relates to styling, yet maintains a great sense of function as well. Features include lightweight, lined, full-zip through the collar, logo charm on chest, side panel shirring, 100 percent polyester and pockets along the curved seam. Because it is packable, the jacket is ideal for tournaments.

Puma - Invisibonding polo uses technology that is the alternative to classic apparel stitching by welding two pieces of material together with a light molecular bond that provides maximum durability, reduces friction on the skin and creates a seamless and comfortable garment. Puma has also added UV protection, moisture wicking, stretch and its usual fashion forward design.

Trigelle - "Recession breeds creativity," said Trigelle designer Lulu Faddis. And that appears to be exactly what she has accomplished with the fall 2009 collection. The Elise two-fer cable sweater with cheetah print trim is one example. The faux collar and cuffs are removable so the sweater can be worn over different tops. Very versatile, and is made from 60 percent bamboo "green" fiber.

Travis Mathew Apparel -This will be PGA Merchandise Show No. 2 for Mathew, and the popular MP3 pocket it created for shorts and pants is being extended to include the special music device holding pocket on a T-shirt line. The creative detail speaks volumes to golf fashion keeping pace with the modern demands of a new generation of golfers.

FOOTWEAR

Aerogreen - Aquatech women's golf shoes have waterproof leather uppers, a Puratex membrane to keep feet dry in wet conditions, calf skin leather lining for comfort and breathability, anatomical matching innersole for great fit, cushioning and arch support, an Achilles tendon protector and fast twist spikes. Super stylish in white/navy, white/sand and black patent.

Geox USA - The maker of casual, lifestyle footwear will be exhibiting its Geox Net System golf shoe that is fully breathable and features a waterproof outsole. The Net Systems allow the foot to transpire vapor out of the bottom of the shoe while remaining waterproof, keeping the foot dry and more comfortable. Several styles and color ways available for men and women.

ACCESSORIES

Glove It - Nicole Miller golf cart bags make an exciting debut in three patterns that match headwear and accessories pieces. Artemis is a striking pinwheel print in black/white/chartreuse, Decoupage features an overlapping print of square and circular shapes in silver/taupe/brown, and Tiger's Paradise is a popular leopard print in red/chocolate/taupe.

Pukka - Seven7under headwear will be formally introduced since Pukka purchased the brand in April 2008. Throughout the PGA Merchandise Show, seven7under promotional sample hats will be distributed to attendees - its lightweight micro-fiber cap, known as the Overtime Winner, is available in tow-tone black and charcoal with an orange contrast stripe.

Parsnips - Golf towels come in a range of colors from timeless basics such as black, hunter, navy, red and white to a contemporary spectrum featuring French blue, eggplant, espresso, spring green, hot pink and sunny yellow. Some are adorned with ribbon trim and stylish extras that add to the enjoyment of playing golf. Logo and personal monogramming is also offered.

Mulholland Brothers Palm Beach Worth collection asserts that white is the new black with a line of high-end stylish totes, handbags and travel bags in clever new silhouettes that drip luxury and give top designer handbags a run for their money. Texture, sheen and details are expressed in snowy white Italian patent leather combined with white soft pebble-grain cowhide - a glamorous combination.