Today's Highlights

• StyleWatch
• A family affair — the Wolff Shoe Co.
• Nike at the Masters

NEWS

Golfalot price indexes fall in U.K. and U.S.

The Golfalot Price Index in the United Kingdom fell this month by 1.57 percent with seven out of the 10 categories going down. The major fallers this month were drivers (down 4.8 percent), shoes (down 4 percent) and irons (down 3.9 percent).

FEATURE

StyleWatch

By Janice Ferguson
GPA Correspondent


• Statement Bags By Lady Golf
What does your golf bag say about you? Chic, sporty, fun, classy? With names like Swank, Savvy and Vogue, the Biarritz custom bag collection by Lady Golf will surely turn some heads at the club.

The bags use hand-selected, high-grade fabrics and are available in more than 100 different color combinations and in a range of floral tapestries, embossed stamped crocodile print leathers, and textured floral prints.

Additional features include an 8-inch top with a six-way divided grid and three separate full-length compartments inside. Zipper pulls are brushed steel, and the bags have a trunk and bottom handle, umbrella holder, padded shoulder strap, travel hood, and a detachable fur-lined tee bag. The bags are 34 inches high and weight 8 pounds, and available for $425.

For information, go to ladygolf.com or call 888.215.5855.

• Nike Golf’s Women’s Initiative
Nike Golf formally launched its Women’s Initiative Program in February. Taking cues from other successful Nike divisions in the active women’s arena, the golf development team learned how women shop — from head to toe, and like to see it merchandised that way.

The result is recognizing the difference between playing goals versus playing ability, so three categories of equipment — the winning way, the steady way, and the fun way — were developed, in addition to three apparel groupings that cover different weather conditions.

The products are not necessarily new, but the way in which they are bundled and packaged are designed as guidelines to encourage being fitted for the proper equipment. Nike Golf saw this as the next piece of a logical business strategy to provide a solution on how to market golf better to women.

For information, go to nikegolf.com/women.

• Iconic Sport Sun Sleeves
Sunscreen? Check. Hat? Check. Water bottle? Check. Sun sleeves?

Iconic Sport’s lightweight sun sleeves are designed to protect arms from the sun’s harmful rays. They are made with UPF 50-plus UV protection (the highest possible rating), and will not wash out or sweat off.

Moisture management wicks away perspiration for a more comfortable feel. They are made from soft jersey in white or French terry fabric in sage, with anti-microbial/anti-odor and resilient spandex stretch that won’t impede the golf swing.

Two of the more notable end users of the sun sleeves are a United Nations worker located in Tanzania who needed sun protection for his arms but not an entire base layer, and a teaching pro in Hawaii who is completing chemotherapy and has increased sensitivity to the sun.

Get smart — add sun sleeves to your sunny day checklist.

The sleeves are machine washable in unisex sizes XS-XL for $24.95.

For information, go to iconicsport.com.