Today's Highlights

• Think Pink
• Bette & Court at its best in 2008
• PGA Fall Expo fashion review

NEWS

GNC adds women's wear for spring

Greg Norman Collection introduces a supplementary in-stock assortment of women's wear for spring 2008. The group, named Women's Essentials, consists of knit polos and outerwear that coordinate with the men's tournament styles, yet tie back to the entire women's collection seasonal color palette.

Appleby joins the Cutter & Buck team

Cutter & Buck signs PGA Tour player Stuart Appleby to a five-year endorsement agreement. Appleby will wear and endorse Cutter & Buck apparel, as well as work with the Cutter & Buck design team, consulting on product development from a professional tour player perspective.

Harry Vardon offers new fabric in '08

For spring 2008, Harry Vardon Golf will an exclusive new oxford butter pique fabric.

AHEAD opens up its 2008 Authentics line

AHEAD introduces its men's Authentics 2008 spring collection. The hallmark of AHEAD's Authentic line is its ability to coordinate easily with the golfer's basic wardrobe of khaki, navy and black.

FEATURE

Think Pink

By Janice Ferguson
GPA Correspondent

October has once again arrived and Breast Cancer Awareness Month campaigns are gearing up for their annual events. But how about instead of just thinking pink during the month, we do something pink in support of the cause.

According to statistics, the only thing rare about breast cancer would be if you didn't know of someone, either personally or remotely, who has been affected by the disease.

For every million women screened with a mammogram test, a thousand lives can be saved.

In the professional golf world, we know many stories -Morgan Pressel, Cristie Kerr and Judy Rankin come to mind - in our personal worlds, even more. This issue of the Apparel Wire is dedicated to the numerous agencies and companies who offer education, support, and financial contributions to the effort of increasing breast cancer awareness and finding its cure.

Do something pink in October by logging on to any one of the following sites to learn more about every facet of the disease, participate in a golf tournament or walk/run, donate money, or purchase a product where proceeds go to supporting the cause.

Organizations

American Cancer Society (www.cancer.org/breastcancer): This website is devoted to breast cancer, answering questions about breast cancer and risk factors, while offering strategies for early detection, new diagnostic techniques and the latest treatment options.

It also provides a complete set of recommendations for detecting breast cancer early, emphasizing the need for women aged 40 and older to get regular annual mammograms. Select content is available in Spanish.

National Breast Cancer Awareness Month (www.nbcam.com): The National Breast Cancer Awareness Month organization has been dedicated to increasing awareness of breast cancer issues, especially the importance of early detection, for more than 20 years.

NBCAM is comprised of several national public service organizations, professional medical associations, and government agencies working in partnership to serve as a year-round resource for patients, survivors, caregivers and the general public.

Susan G. Komen for the Cure (www.komen.org): What began as a promise between two sisters, the Susan G. Komen for the Cure is the world's largest and most progressive grassroots network of breast cancer survivors and activists.

As the face and voice of the global breast cancer movement, Komen for the Cure has local affiliates in 125 cities and communities, and advocates at the local, state and federal levels.

The website offers interactive tools such as an online audiovisual breast self-exam technique, and downloadable educational materials.

National Breast Cancer Foundation (www.nationalbreastcancer.org): The National Breast Cancer Foundation mission is to save lives by increasing awareness of breast cancer through education and providing mammograms for those in need.

NBCF has developed partnerships with medical facilities, associations and corporations across the country. Proceeds from its fundraising efforts, such as the annual Pink Ribbon Challenge, are distributed by the foundation to hospitals, clinics, missions and mobile mammography units that provide free mammograms for underserved women.

Read online profiles and journals of breast cancer survivors and supporters of the cause, as well as connect with a community of peers to find encouragement and support.

Products

Shop and help fight breast cancer at the same time.

Gund Inc., a stuffed toy company, will give a portion of the proceeds from the sale of product in its Gund Life Line to the Val Skinner Foundation's Life Event, Susan G. Komen for the Cure and The Cancer Institute of New Jersey.

The Life Line includes two pink golfing bears, a golf club cover with a golfing bear and a bag mascot.

On the web: www.gund.com.

Ralph Lauren gets into the cause by offering a percentage of sales from its Pink Pony products to support programs for screening, early diagnosis, treatment and research, and patient navigation. The navigators assist patients and family members access health-care services and ensure that they are not lost in the complexities of the health-care system.

A variety of items are available from polos and cashmere tops to hats, totes and candles, all sporting the pink pony.

On the web: www.ralphlauren.com.

Chix with Stix's plush pink ribbon golf towel is double folded with a handy grommet and clip to easily attach to your bag. Chix logo and pink ribbon embroidered in coordinating color. A portion of the proceeds is donated to Breast Cancer Research.

On the web: www.igolfstore.com.