NEWS
Kye will present its spring 2008 line of contemporary women's golf apparel at the West Palm (Fla.) Beach Golf Expo, Aug. 15-17.
Trigelle announces plans to show its new spring 2008 collections -- Island Fever and Bermuda Beauty -- at the PGA Fall Expo, Sept. 11-12 in Las Vegas, Nev.
Innoventions Enterprises, makers of SunBuster Sport Enhancement Eyewear, reports that the PGA Championship runner-up wore its PuttReaders eyewear.
Scott debuts new line in West Palm Beach Peter Scott will present its 2008 Sunbelt line of men's and women's fine gauge cashmere sweaters at West Palm Beach Expo.
59 Belts launches a new line of fashion buckles at CN Canadian Women's Open.
FASHION
2007 Fall Fashion Trend Report
By Janice Ferguson
GPA Correspondent
As the saying goes, it's better to give than to receive.
If that includes giving to yourself, then we're covered because you will want to carpe diem and scoop up the fabulous apparel styles and colors that have arrived for the fall season.
Autumn collections are on store display racks now, showing up in rich color tones that lend themselves particularly well to inventive pairing and layering. Undertones to grays, purples, greens, blues, and reds, introduce a new range to this season's color palettes.
Deep browns provide an alternative to the usual black or charcoal, and adds contrast on one end of the spectrum, while curry yellow, an earthy orange, and foliage-inspired green enliven the other end.
Turquoise continues as a color trend, but with a deeper intensity. A purple-infused rose that can be both feminine and masculine, compliments all fall colors as well as most skin complexions.
The call of nature remains a color influence, but for fall 2007, the shades are taken in a different direction - murkier, sophisticated and exotic. Expect the growing lifestyle trend of green living, and heightened environmental awareness via platforms such as "An Inconvenient Truth," to be an influential force in the fashion world for some time to come.
"Designers find inspiration in a variety of places, but one thing they all have in common this season is a rich, complex color palette to stimulate creativity," said Leatrice Eiserman, executive director of the Pantone Color Institute. "Nuanced colors with subtle undertones enhance the ever-present neutrals and allow for clever and extraordinary color combinations. Pairing designer pieces with mainstream staples has become a way of life, and color adds an important dimension for expressing one's unique sense of style."
In addition to the style and color trends of mainstream fashion, the use of performance fabrics continues as the most significant influence for golf apparel.
What's the latest? Hybrid technology, which combines 100 percent cotton woven with polyester, wicks moisture away from the body, drys fast and allows for performance product to be more elegantly styled as opposed to being athletically-inspired only.
One of the few companies introducing Hybrid technology is Ben Hogan Apparel.
"There is a distinguishable difference with Hybrid technology," said Don Jewell, CEO and designer of Ben Hogan Apparel. "It not only includes the feel, look and comfort, but separates itself technically with construction based technology as opposed to treatment based and 100 percent polyesters.
"While beautiful cottons will always be there for the discerning buyer of lifestyle apparel, the consumer wants to have the same luxury benefits that pure cotton affords, but with the performance factor for his/her athletic endeavors."
Not only will the leaves be changing color this fall, but our wardrobes appear to be in for some exciting transformations as well.
Warning: Extra closet space required.
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