Today's Highlights

• StyleWatch
• Marje Helfet and Annalisa Sullivan, Fairway Skins
• The European Tour of Golf Fashion

NEWS

PGA Fall Expo becomes more robust

The PGA of America, Association of Golf Merchandisers and International Network of Golf are building a new level of career development programs and tournaments in conjunction with the PGA Fall Expo, Sept. 10-12, in Las Vegas, Nev.

Etonic heads to Vegas

Etonic will exhibit at the PGA Fall Expo, scheduled for Sept. 11-12 in Las Vegas, Nev.

FEATURE

StyleWatch

By Janice Ferguson
GPA Correspondent

On the Web Puma Golf: Go to www.golf.puma.com or call 888-565-7862. Fairway & Greene: Go to www.fairwayandgreene.com. Claudia Romana: Go to www.golfbycr.com.

Puma, Fairway & Greene and Golf by Claudia Romana all have something in common for women these days -- smart styles for late summer that will also take them straight into fall.

Here is a brief look at what's in store.

Finally, the wait is over. The Puma Golf Full Zip dress captured a great deal of attention when it was first seen on the Fashion Fairway at the PGA Merchandise Show last January. Now that the orders have shipped, we can get our hands on this much-anticipated golf dress.

"Puma Golf always strives to create a footwear, apparel and accessories collection that represents the core of our brand --Sportlifestyle -- fusing the influences of sport, fashion and lifestyle," said Bob Phillion, international business unit manager for Puma Golf. "The new golf dress is no exception to that rule. It is a perfect piece for both on and off the greens.

"We've found that our golfers want fashionable options that can work during and after 18 holes, and the Puma Golf Full Zip dress is a classic style that is colorful, fun and functional for today's modern golfer."

The classic zip-up design is both modern and feminine. Careful attention to detail is apparent, right down to the last stitch. The Puma golf dress has an intricate design along the neckline and zipper, is made from a comfortable stretch material, and sports a back pocket.

Pack the dress for business travel with a pair of heels and jacket to attend the conference -- bring clubs and golf shoes to wear for a fashionable round with associates.

The dress is available in two colors, super pink and black, with a suggested retail price of $95. It's available at select green grass shops and lifestyle boutiques.

Fairway & Greene's late-summer collection for women, Catalina Cove, features classic navy and white nautical prints as the cornerstone of the grouping. Infusions of lapis (a rich sea blue) and punch (an intense pink), with accents of marigold and pale pink, round out the rich color palette for this line. Rope and flag prints add whimsy to the seaworthy theme.

"Nautical-themed prints and classic yachting stripes have appeared in women's collections for decades," said Teri Schleifer, Fairway & Greene's vice president of design for its ladies division. "It's a timeless look that always evokes the finer things in life. We have updated this iconic look to fit today's lifestyle."

The assortment will include bottoms ranging from golf skirts to Bermuda shorts, and a new tapered pant. Cable sweaters, feminized golf shirts and sporty accent stripes on select pieces make it a breeze to mix, match and layer for a variety of late-summer conditions.

The Catalina Cove cotton sateen stretch skirt in navy and white trim (pictured, $90), with the accent striped short sleeve solid mesh shirt ($65), and navy pima baby cable v-vest ($110) have a crisp, updated classic look.

Also be on the lookout for the introduction of a new micro fleece, water repellant vest, and the re-launch of the popular merino stretch wind vest and wind sweater.