NEWS

Champ goes 1-2 at Nissan Open

Champ Spikes reports that the winner of the Nissan Open wore its Scorpion Stinger spikes, while the playoff runner-up wore Champ's Cermec steel spike.



PGA Tour players line up for ReelFit

FootJoy announces that several players on the PGA Tour have worn its innovative new ReelFit shoes, including Adam Scott, Davis Love III, David Toms, J.B. Holmes, Scott Verplank and Arron Oberholser.



Anniversary time for Bite

Bite celebrates its 10th year in business.



Ahead on top of game in '07

Ahead reports on the start to the 2007 season that staff members Retief Goosen, Charles Howell III, Aaron Baddeley, Jim Furyk and Luke Donald are having.



Creamer debuts new sunglass in season-opening win

Sundog Eyewear reports that Paula Creamer wore the first prototype of her "Strive" sunglass line en route to winning the SBS Open at Turtle Bay.



Golfweek taps Adidas

Adidas Golf is named by Golfweek as its Apparel Company of the Year.



APPAREL

Chiliwear on hot streak

By Stuart Hall
Editor

A smile crosses Copey Pulitzer's face each time he watches Jim Furyk play golf on television these days.

In those instances -- like at this week's World Golf Championships-Accenture Match Play Championship -- Furyk is often seen wearing one of Pulitzer's Chiliwear golf shirts. Furyk, the world's No. 2-ranked player, gets plenty of air time while wearing the Chiliwear performance camp shirts, which feature a button-up front and has the look of a Hawaiian-style shirt, just without the spaciousness.

The performance camp's arm holes are a bit more tailored so that the sleeves do not become bunched during the swing. And, yet, the shirts are roomy enough where you can just slip them over your head like a polo shirt.

Pulitzer stresses that the Chiliwear shirts, because of their same-length tails and lack of a side-seam opening, are as ideal tucked in pants as they are out. But to make the shirts even more golfer-friendly, Chiliwear uses a moisture wicking fabric and embroiders all of the labels into the shirts so that there is no scratching on the back of the neck.

Furyk had been without an apparel deal for nearly six years until he came across the brand and began wearing the shirts early in 2006. Pulitzer would like to think his shirts had a little something to do with Furyk's 2006 campaign -- 13 top-10 finishes and winning the Vardon Trophy for lowest qualifying adjusted scoring average -- but will defer to Furyk's own talent.

Pulitzer said the Chiliwear name and logo are featured more prominently on Furyk's right sleeve these days, and that has helped business.

"It's really starting to take off," said Pulitzer, whose company also manufactures the hot Tabasco shirt line worn on the PGA Tour by Kirk Triplett, Woody Austin and Carlos Franco. "These shirts are new and different, and not unlike what soft spikes and double-strapped golf bags did for golf."

New for 2007 is an expanded line that offers smaller prints and designs that are more subtle and sophisticated, a look that Pulitzer said appeals more to the green grass shops.

"There was some trepidation at first, I believe, to stock the shirt," he said. "But now I think they're starting to see that this brand performs well and is also good for customized embroidery."

Brand recognition does not suffer, either, when the world's second-best player wears the shirts.

"That's always a plus," Pulitzer said.


POLL

Deadline approaches

Time, though very limited, still remains to cast your votes for the first Apparel Wire PGA Tour fashion poll. Voting ends on Tuesday, Feb. 27, at noon ET.

Simply copy and paste the following questions into an e-mail, answer them anonymously and then e-mail to stuart@gpagolf.com. Please put AWire Poll in subject line.

Best dressed PGA Tour player:
Worst dressed PGA Tour player:
J. Lindeberg or Polo?:
Burberry or Nike?:
Plus-fours on Tour? (yes or no):
Tiger Woods in some color other than red on Sunday? (Yes or no; if yes, what color):
Jim Furyk's button-up shirts? (like or dislike):
Phil Mickelson in a visor or Tiger Woods in a hat?:
Do the colors of a player's clothing affect his play? (yes or no):
Does Duffy Waldorf need a fashion makeover? (yes or no):

We will publish the results on March 1.

Thanks,

Stuart Hall
Editor
The Apparel Wire


©2007 Golf Press Association.

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