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NEWS

Fila Golf Now Available On Amazon.com

Fila Golf: Announces that its apparel lines are now available on Amazon.com.

Wiping That Moisture Away

Divots Sportswear: Reports on its new moisture-wicking apparel lines, Aero Cool and Div-Dry.

First Capital Provides $1 Million Factoring Facility To Pima Direct

Pima Direct: Receives $1 million revolving line of credit from First Capital, a commercial finance company.

Briefly

Fenix Golf: Named the official apparel provider to Golf in a Kindgom: The Thai Golf Experience, a consortium of leading courses and five-star hotel partners. ... HMX Group: Promotes Jared Henzlik as national sales and operations manager of Bobby Jones. ... Town Talk Headwear: Hires Jim Hook as sales rep covering the states of Montana, Idaho, Alaska and Washington.

By Janice Ferguson
GPA Style Editor

• Nike's Tour Collection for men goes comfortably from summer into fall with the expansion of its DRI-Fit shorts line. The plaid group delivers the DRI-Fit functionality that keeps golfers cool and dry, but also provides a creative outlet by offering an array of single color and bold, multi-color plaids.

To complete the look and the cool factor, try pairing the bottoms with a DRI-Fit mesh heat polo shirt that features a lightweight two-layer mesh construction strategically zoned for optimum breathability. Or try Nike's DRI-Fit body mapping polo that utilizes innovative fabric technology with engineered ventilated mesh.

The polos - worn by PGA Tour players Stewart Cink and Trevor Immelman - and plaid shorts retail for $65. www.nikegolf.com

• The PGA Fall Expo, Aug. 16-18 at the Venetian Resort Hotel Casino in Las Vegas, has an impressive list of apparel vendors showing up this year. Whether it's a sign of an economic upturn, the timing in conjunction with other mainstream fashion trade shows or who-knows-what, the increased number of exhibitors will give attendees a much needed, positive shot in the arm.

Among the apparel brands exhibiting are Abacus, AHEAD, Antigua, Ash City, A-Z Golf, Ben Hogan and Sport Haley, Bermuda Sands, Birdy & Grace, Boo Weekley Apparel, Callaway, Carnoustie, Catwalk, Chervo, Clan Scotland, Cleveland Classics, Cutter & Buck, D-fly Designs, Divots Sportswear, Ecco, Elaine Turner, Evan Golf, Fairway & Greene, Free Fall, Glove It, Greg Norman Collection, Heart Of The Cross, Imperial Headwear, IzodG, J. McLaughlin, JGolf, Jofit, Laird International, Lija, Navika, Nivo, Peter Millar, Ping Apparel, Pukka Headwear, Quagmire, Second Skin, Skins Game Clothing, Slix, Sundog Eyewear, Sunice, Tehama, Titania, Weatherproof, Winning Edge Designs and Zero Restriction. www.pgaexpo.com

• Sport Haley's acquisition of Bette & Court from Fantasi International, for $410,000 and with no liability assumption, was completed in June and appears to be a sweet deal. Assets include the Bette & Court and Swing trademarks - the women's golf and lifestyle brands - and plans are to continue the popular name independent of the Sport Haley label. In 2000, Sport Haley added Ben Hogan Apparel to its brand family.

Sport Haley president and creative director Catharine B. Blair said in a statement: "Bette & Court and Swing are brands with a loyal following in women's golf apparel. We are very excited for the opportunity to be able to combine the strengths we have developed within golf apparel markets over the last several years with such well-recognized women's apparel brands. We believe that the synergies of jointly managing diverse women's brands while separately marketing them will grow sales and help return the Company to sustained profitability." www.sporthaley.com