Selected by the USA Golf Federation as the uniform provider for the athletes, coaches and staff of USA Golf, which is the national governing body that will select and manage the U.S. team for the Olympic Games in Brazil in 2016.
Golf apparel selections now available in the pro shop at Troon Country Club in Scottsdale, AZ.
Greg Norman Collection: Hires Kelly Craig, Steve Deol and Roger Morgan as sales representatives.
Signs PGA Tour rookie Will Wilcox to an endorsement agreement. Wilcox will showcase the company logo on his shirt collar and compete in its Biom golf shoes.
Announces its sponsorship of the PGA of America's Minnesota Section in 2014. As part of the agreement, Imperial will be the presenting sponsor of the Facility Promoter of the Year.
Dunning Golf: Hires three new sales representatives - Kelly Craig (southern Southern California territory), Steve Deol (northern Southern California territory) and Kari Vaughn (Tennessee territory, excluding Memphis).
Jaermann & Stübi: Offering a limited-edition range of watches from the golf clubs that Nick Faldo played en route to winning the 1997 Los Angeles Open, his last tournament win. There are only 72 pieces available in the limited edition. ...
Less is more
By Janice Ferguson
GPA Style Editor
Puma Golf launched its new SportLux collection in retail stores last month and the line is quite a diversion from the bright, bold Puma look that consumers have grown accustomed to seeing. SportLux is subtle, very stylish and even has a hint of sophistication thrown in the mix. The Rickie Fowler-orange has not been completely tossed out with the bath water, but is instead used as more of a highlight on some very nice, even-toned colors.
The goal was to provide the consumer segment - which has a more refined palette when choosing golf clothes - a more refined, classic look that combines a tailored fit and premium quality with functional performance that Puma's Cell technology provides.
This season, tour players Jesper Parnevik and Will Mackenzie are wearing the SportLux line, which includes apparel, footwear and accessories.
"I'm really excited to wear the SportLux collection throughout the season. It allows me to look and feel great while out on the course," said Mackenzie in a recent company press release. "The line is fun, fresh and super sophisticated while remaining characteristically true to the Puma brand with maxim comfort and performance."
Subtle patterns, details and creative accent colors used throughout the apparel line allow for easy mixing and matching of pieces. The Lux Pocket polo, for example, has an updated traditional solid design with a detailed pocket and sleeve. The Lux Stripe polo uses stripes through color blocking to create an understated design. Both feature DryCell fabrication with UV 40+ for moisture management and sun protection.
There is a very trendy Lux Seersucker tech short that is a more traditional style, but is updated with all the modern-day bells and whistles, including moisture wicking properties and important UV components.
Layering pieces like long sleeve, v-neck sweater, long sleeve quarter-zip pullover and wind jacket are also featured in the inaugural SportLux collection. A Lux Performance adjustable cap and Lux Fitted belt in complementary colors round out the new selection.
The footwear collection, NeoLux, has a sleek new design and is made from full-grain leather with StormCell technology. Swing Speed Quill spikes give the shoes traction. Neolux is available in white and ebony color combinations with four shoelace options for a personalized custom look.
For information, visit www.cobragolf.com/pumagolf