Ahead / Kate Lord

NEWS

Fila Golf Turns Back Clock On 2012 Line

Fila Golf: To introduce its vintage-inspired 2012 collection featuring a new outerwear range of products that play off 1950s prep school athletics.


UFL Unveiling Spring/Summer Collection

Uniting Future Legends: To debut its new spring and summer collection of golf-centric apparel and offer a sneak preview of its fall 2012 collection at the PGA Merchandise Show.


Sunice's Wilson Notches Fifth Tour Win

Sunice: Tour staffer Mark Wilson won the Humana Challenge.


Cross Golf USA Signs Lindberg, Benedetti

Cross Golf USA: Signs LPGA and LET player Pernilla Lindberg and Nationwide Tour player Camilo Benedetti to endorsement agreements. Both will appear in the brand's booth at the PGA Merchandise Show in Orlando, Fla.


Greg Norman Eyewear Debuts Internationally

Greg Norman Eyewear: To make its international debut with a collection of sport and lifestyle styles at the PGA Merchandise Show.


FootJoy Expands Full Line Performance Apparel Collection

FootJoy: Introduces its FJ Apparel fall 2012 collection, including additions to its rainwear and outerwear categories.


Nike Lunar Technology Keeps Soaring

Nike Golf: Expands its Lunar offering with the addition of the new Ascend men's golf shoe that is loaded with innovative Nike technology.


New Colors Introduced For Ashworth's Cardiff Shoe Collection

Ashworth Golf: Releases three new color options for its Cardiff shoe collection. The expanded line of footwear will debut in February in a unique iron colorway, followed by the introduction of brown (March) and white (July).


Linksoul Hires Regional Sales Reps

Linksoul Club by John Ashworth: Hires sales representatives - Todd Howerton (Southern California, Las Vegas), Larry Lyda (Georgia, Alabama, Florida panhandle), Alvin Newell (Mississippi, Louisiana), Leslie Robidoux (Northern California) and Doug Stone (eastern Pennsylvania, New Jersey, the MET Section).


Antigua Announces Tour Team for 2012

The Antigua Group: Announces its tour staff members for 2012. The team includes Tom Pernice, Jr., Billy Mayfair, Kevin Streelman, Stacy Lewis, Brittany Lang and Alison Walshe.


Cross Golf To Showcase 2012 Collection

Cross Golf: To have representatives from Sweden, New Zealand and the U.S. at the PGA Merchandise Show to present its 2012 apparel collection for men, women and children.


Cutter & Buck, PGA Renew Agreement

Cutter & Buck: Extends its agreement with the PGA of America as the lead apparel partner for its spectator events, including the PGA Championship, Ryder Cup and the Senior PGA Championship.


Bunker Mentality Makes Its Way To U.S.

Bunker Mentality: New to the U.S. market, will introduce its summer and fall 2012 collection, along with its sister brand, Queen of the Green, at the PGA Merchandise Show.


Golf Apparel Market Report Reveals Significant Sales Gains

Golf Datatech: Announces key findings from the past 11-months of the company's "Golf Apparel Market Reports," representing the January-November 2011 time period. The study shows significant gains in golf apparel sales, which continue to lead the retail market in both the on- and off-course categories.


Nivo's All-New 2012 Collection Is Playful, Confident

Nivo: To unveil its new 2012 Tropics and Retrospect collections of women's apparel at the PGA Merchandise Show.


In Fiamme Attending AGM Reception

In Fiamme: To exhibit at the fifth Product Preview and Reception, hosted by the Association of Golf Merchandisers, on Jan. 25.


Cook To Host Leisure Society Booth

Leisure Society: To host spokesman John Cook in its PGA Merchandise Show booth on Friday, Jan. 27.


G-Mac Clothing Brand Comes Out Fighting!

Kartel Announces its new brand, G-Mac, which is being produced with U.S. Open champion Graeme McDowell of Northern Ireland and will be due for release later this year.


18 Greens Makes Debut

18 Greens: Launched its new golf apparel line at the Farmers Insurance Open on Monday, Jan. 23.


Divots Sportswear Heads To Orlando With Eye On Fall

Divots Sportswear: To celebrate its 36th consecutive appearance with the launch of its fall apparel line at the PGA Merchandise Show.


Pukka Pushes The Envelope

Pukka: Announces the availability of its new domestic production program that delivers in four days or less depending on delivery options.


Mozo To Appear In Ecco PGA Show Booth

Ecco: LPGA tour staffer Belen Mozo will appear in the shoe brand's PGA Merchandise Show booth on Friday, Jan. 27.


New looks for a new year

By Janice Ferguson
GPA Style Editor

Advances in fabric technology, performance characteristics, new styling, bold colors, fun patterns and iconic logo updates are just some of what's in store for golf fashion in 2012.

Nike
Says Doug Reed, global director, Nike Golf apparel, footwear and accessories:

"Nike Golf apparel is set for a breakout year in 2012 by introducing an expanded all new product offering with the launch of our Nike Golf Tour Premium and Nike Golf Sport collections to complement our industry-leading Nike Golf Tour Performance apparel line. Consumers will benefit from new style choices that are still engineered to deliver Every Advantage in Every Condition - but through new smartly-designed collections that offer consumers more options than ever to match outfits to occasions. Our Nike Golf athletes will look better than ever with the best in styling, craftsmanship and performance, from head to toe."

The Tour Premium collection will feature details such as no-sew and swooshes placed in different locations. The Sport line is for the more youthful minded and many of the pieces will be able to be worn on and off course. The Tiger Woods Collection for 2012 falls under the Tour Performance segment, as it is the pinnacle performance gear in the line, and features a new lightweight polo that is sure to garner some attention.

Puma
Puma's focus is on fabric technology in 2012, starting with CoolMax All Season. The fabric contains fibers with a channeling surface to move moisture away from the body when hot outside, and has a hollow core to provide insulation for added comfort on colder days.

Duo-Swing is ergonomically engineered to reduce friction and drag in the cut of the shoulder. The side seams wrap to the front of the garment to avoid abrasion through the swing while the back panel features burnout mesh to ventilate. The garments are treated with Pure silver anti-microbial, which is inherent in the yarn. The fabric also contains UPF 50+.

"Our spring collection is focused on bringing style and performance together, creating a Sport lifestyle collection infused with color and fun," said Bob Philion, president of Cobra Puma Golf. "Each piece makes a fashion statement on the course but is packed with technology, like CoolMax All Season, to keep you comfortable no matter the temperature; or Duo-Swing technology, creating ease of movement throughout a golfer's swing.

"We've expanded our offering this season, bringing more styles into both the men's and women's collections. Our athletes, such as Rickie Fowler and Lexi Thompson, are excited to start wearing this collection and we know that our consumers are going to love the new pieces."

Adidas Golf
The company has created Fashion Performance - its first collection made to transition off the course as lifestyle wear and designed to express a person's individuality. Each piece is easily identifiable to the line by its striking combination of patterns, color, modern design and the new, modernized logo.

Fashion Performance combines tour-proven performance technologies with contemporary, fashion-forward styling, offering a tailored, comfortable fit without sacrificing the performance characteristics Adidas Golf is known for.

"Fashion Performance means so much to Adidas Golf because it allows a specific segment of golfer to benefit from performance while staying true to their personality on course," said Tiss Dahan, senior director of global apparel in a press release. "Uniting Adidas Golf's renowned Clima technology allows us to deliver key performance benefits, optimal fit and comfort in the training tops and bottoms while allowing Fashion Performance players the welcome opportunity to express their individual style."

The line debuts in a variety of uniquely-detailed designs for both men and women, and includes color-blocked polos, fashion bottoms, training tops and stylish sweaters made to match and amplify personal style.

Adidas Golf tour staffer Jason Day will wear the new line this season.



©2012 Golf Press Association.

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