Announces that Vistal Golf Club in Phoenix, Ariz., now carries its product.
Promotes Jackie Kirkwood to general sales manager, Ecco USA Golf Division.
Becomes an apparel vendor to the Billy Casper Golf Management Co.
Greg Norman Collection:
Tour staffer Jennifer Johnson won the Mobile Bay LPGA Classic.
Tour staffer Graeme McDowell wore its World Class GTX golf shoes en route to winning the Volvo World Match Play Championship.
By Janice Ferguson
GPA Style Editor
Nivo Sport is using a clever formatting approach called Replace With in its look book of women's golf apparel collections. The aid suggests how to replace a piece with another piece so buyers get a visual illustration of mixing and matching items that will create a variety of outfits to maximize a merchandise assortment.
"The goal of using the Replace With tool is to show buyers the great flexibility of Nivo apparel when it comes to planning their merchandise buy for a given season," said Diane Lanctôt, president of Lanctôt Ltd, manufacturer of Nivo. "Built on the notion that every piece of Nivo apparel can be mixed and matched to a variety of other pieces, the Replace With option shows retailers how to create brand new outfits by simply adding a few key items to their offering."
Think of it as reinforcing a trade show product presentation or being visited by your sales representative who physically shows how to pair pieces. The exception is that this catalog version is conveniently at your fingertips.
Here's how the Replace With tool can help buyers:
1. Merchandising by season
This light colored outfit from the Luminosity collection looks very appropriate for spring and summer golf, but when you substitute the lime skort for the same style in charcoal or the charcoal shorts, the outfit is transformed into a darker, pared-down look for fall.
2. Merchandising by collection
Every Nivo collection is designed around a specific color story that encourages mixing and matching among its pieces. On days when you want to stand out, make a statement with a bold-pattered bottom. For more conventional days, the pop bottoms can easily be replaced with a solid version.
3. Merchandising across collections
Flipping through a catalog filled with product renditions doesn't always give buyers a clear idea of all the outfits that can be created, especially if you are trying to mix pieces from different collections. This grid print top from the Sharp collection for example, can be swapped out for a fuchsia top with an abstract 3D print from the Optic collection. Keep the same neutral bottom, switch out the belt and a whole new look gives buyers and consumers the ability to maximize outfits.
Nivo's Replace With options will be launched in time for the 2014 season. www.nivosport.com